What's with the bizzare names? Now I think I'll name my agency BlueberryGrasshopper...
StrawberryFrog is a neat shop with offices in New York, Amsterdam, Mumbai, and Sao Paulo.
Clients: Stacy's, P&G Pampers, Truth North, Heineken, Scion, Asics, Liberty Mutual, Morgan Stanley, James Bond, IKEA, Sprint, GAS Jeans, Old Navy, Wal-Mart's Sam's Club, and more.
StrawberryFrog (New York?). I picked this one because I honestly have no clue why the iPad is useful. But this concept gave me a new perspective. Instead of thinking of the iPad as an extension of your home computer or your iPhone, it is its own technology, it just needs to be defined. With Pampers Hello Baby app, we see that your iPad can be a means of connecting with your family. It encourages family-bonding as well as knowledge about the person growing inside of you. It reinforces Pampers brand image of being family-oriented and innovative. It makes me really trust Pampers and feel like they truly know a lot about what they do. It also makes me realize the amazing opportunities for the iPad to explode, if only we tap into it properly.
Tuesday, April 27, 2010
72 and Sunny
I don't know why, but things with weather forecasts in their names always make me smile. I think if I ever make my own agency I'll name it 34 and Nippy....
Clients: Nike, Carl's Jr./Hardee's, Discovery Channel, 2K Sports, and HP.
72 and Sunny. If I am your target, make it a musical and you always win. Point 1 for Discovery Channel. But what's awesome is that they made it serious, when others try to make their musical attempts funny. Point 2. And yet, through their seriousness they make it funny. My high school theater teacher always told us when practicing improv games that if you try to force the funny, you'll fail, but if you try to play them correctly, you'll always win, because it's funny when your correctness works. Point 3. Also, they embraced the different personalities of their shows, each one sang the song how they would actually sing it. Hushed. Tongue-in-check. With drums. Each to his own tune. Point 4. And through it all, we saw the message: Discovery Channel is the place to go to find people and shows who truly love our planet. Point 5. Game, set, and match.
Clients: Nike, Carl's Jr./Hardee's, Discovery Channel, 2K Sports, and HP.
72 and Sunny. If I am your target, make it a musical and you always win. Point 1 for Discovery Channel. But what's awesome is that they made it serious, when others try to make their musical attempts funny. Point 2. And yet, through their seriousness they make it funny. My high school theater teacher always told us when practicing improv games that if you try to force the funny, you'll fail, but if you try to play them correctly, you'll always win, because it's funny when your correctness works. Point 3. Also, they embraced the different personalities of their shows, each one sang the song how they would actually sing it. Hushed. Tongue-in-check. With drums. Each to his own tune. Point 4. And through it all, we saw the message: Discovery Channel is the place to go to find people and shows who truly love our planet. Point 5. Game, set, and match.
Mother
London, England.
Once again, we have come across a rather secretive agency. I can't seem to find any relevant info about them.... however:
Clients: Stella Artois, COI 'Frank', Coca-Cola, Oasis, PG Tips (tea), Dell, Powerade, Orange, truTV, and more.
Mother (London). I love audience participation. And the audience loves it even more. That's why shows like "Who's Line is it Anyway" work out so well (aside from their hilarity). People like it when they get the chance to be a part of something. And when it comes to advertising, they are more likely to seek it out if they can interact with it and add their own personal flair to the campaign. This one for Dell kind of reminds me of the poster for ban deodorant, where the consumers were encouraged to send in what they want to "ban" and the top ones were compiled into a poster campaign. People like getting their voices out there. This one for Dell shows us just that. Not to mention that it is perfectly appropriate for the event it was coinciding with. That's the most important: audience participation that works with the campaign, not just for the sake of audience participation.
Once again, we have come across a rather secretive agency. I can't seem to find any relevant info about them.... however:
Clients: Stella Artois, COI 'Frank', Coca-Cola, Oasis, PG Tips (tea), Dell, Powerade, Orange, truTV, and more.
Mother (London). I love audience participation. And the audience loves it even more. That's why shows like "Who's Line is it Anyway" work out so well (aside from their hilarity). People like it when they get the chance to be a part of something. And when it comes to advertising, they are more likely to seek it out if they can interact with it and add their own personal flair to the campaign. This one for Dell kind of reminds me of the poster for ban deodorant, where the consumers were encouraged to send in what they want to "ban" and the top ones were compiled into a poster campaign. People like getting their voices out there. This one for Dell shows us just that. Not to mention that it is perfectly appropriate for the event it was coinciding with. That's the most important: audience participation that works with the campaign, not just for the sake of audience participation.
Monday, April 26, 2010
TAXI
Founded in 1992 and headquartered in Montreal, Canada, there are now 5 locations in Canada, 1 in the US, and 1 in Europe. Apparently, TAXI has an approach that structured its employees into teams that each work on a different client. Strawberry Frog and SMART have adopted this process as well. Go Canada. It's always nice to hear of agencies reinventing the way things work. I guess it's kind of like each client gets their own Taxi cab that will take them where they need to go (okay, cheesy, but it will help me remember for the test).
Clients: Mini, Aviva, Blue Shield, Plan B, WestJet, Carling...
Famous for its work for VIAGRA.
TAXI (Toronto). Covenant House. This ad is cool because it catches you off guard. We are all used to the images on toy boxes, it is normal to see children enjoying a toy, but this ad puts it in a different context. It shows that altoughh we may think it's normal, homeless children consider it an unreachable ideal and would much prefer a safe place to sleep rather than a frivolous toy. The ad is great too because it catches you around Christmas time when you are already thinking about what a kid would want to see wrapped beneath the tree. Now you just feel guilty. In a good way, I guess.
Clients: Mini, Aviva, Blue Shield, Plan B, WestJet, Carling...
Famous for its work for VIAGRA.
Thursday, April 22, 2010
Cramer-Krasselt
2nd largest indie agency in the U.S.
Founded in Milwaukee in 1898 by Fred "Cody" Cramer and William Krasselt. They relocated to Chicago in the 80s.
Famous for their Corona Beer work. And apparently for creating "stealth disco"...
Clients: AirTran Airways, Porsce Cars North America, Benjamin Moore, Heinz, Bombardier Recreational Products, Sealy, and Johnsonville Sausage.
C-K (Chicago). I don't know if I have said this yet, but I love anything done for Ad Council. They are all so brilliantly made, and spur me to action even if it doesn't apply to me. This one grabbed my attention because it dropped me right in the middle of a household during a disaster. I was forced to watch as they flew through the air, scrambling to find their emergency kit. And I stopped to think, what would I be trying to grab? Do I even have an emergency kit? I guess, living in Tornado Alley, I'm part of the target market and so the ad is more geared to me. But I truly think the the cinematography is a unifying force, capturing anyones attention throughout the whole commercial, target or not. And that's what's cool about this ad. It makes me feel like I'm there.
Founded in Milwaukee in 1898 by Fred "Cody" Cramer and William Krasselt. They relocated to Chicago in the 80s.
Famous for their Corona Beer work. And apparently for creating "stealth disco"...
Clients: AirTran Airways, Porsce Cars North America, Benjamin Moore, Heinz, Bombardier Recreational Products, Sealy, and Johnsonville Sausage.
C-K (Chicago). I don't know if I have said this yet, but I love anything done for Ad Council. They are all so brilliantly made, and spur me to action even if it doesn't apply to me. This one grabbed my attention because it dropped me right in the middle of a household during a disaster. I was forced to watch as they flew through the air, scrambling to find their emergency kit. And I stopped to think, what would I be trying to grab? Do I even have an emergency kit? I guess, living in Tornado Alley, I'm part of the target market and so the ad is more geared to me. But I truly think the the cinematography is a unifying force, capturing anyones attention throughout the whole commercial, target or not. And that's what's cool about this ad. It makes me feel like I'm there.
Doner Company
The Doner Company. Sounds like the Donner Party, thankfully no cannibalism is involved.
Founded in 1937 by Wilfred Broderick Doner (If I ever have a son I'm seriously considering naming him Borderick, now), the Doner Company holds the glorious title of being the largest independent advertising agency in the world. Wow, it beat out Dentsu and W+K? Kudos.
HQ: Detroit, MI.
Clients: Mazda, Expedia, May Department Stores, Blockbuster, Timex, Arby's, Six Flags, ADT Security Services, Cox Communications - Digital Max, Slyvan Learning Center, Great Wolf Lodge, AAA, The UPS Store, HGTV, Detroit Zoo, Serta, Hotels.com, GE, Bush Brothers and Company, DuPont, and Sherwin-Williams.
The Doner Company (Detroit?) Minute Maid fruit juice. What a great way to introduce a new spin on an old product. I don't know about you but when I think Minute Maid, I think of same-old same-old breakfast juice that has been around forever. But this ad totally changed my perspective of it and took on some of its competition as well. Most people choose caffeine over fruit in the morning, but why drink coffee or caffeine-ladened beverages when you can have all-natural energy fruit juice? The story line in the ad gives a funny and hyperbolic example of how just a little boost of energy in the morning can help you be more active - without the crash of caffeine. And it's funny, too.
Founded in 1937 by Wilfred Broderick Doner (If I ever have a son I'm seriously considering naming him Borderick, now), the Doner Company holds the glorious title of being the largest independent advertising agency in the world. Wow, it beat out Dentsu and W+K? Kudos.
HQ: Detroit, MI.
Clients: Mazda, Expedia, May Department Stores, Blockbuster, Timex, Arby's, Six Flags, ADT Security Services, Cox Communications - Digital Max, Slyvan Learning Center, Great Wolf Lodge, AAA, The UPS Store, HGTV, Detroit Zoo, Serta, Hotels.com, GE, Bush Brothers and Company, DuPont, and Sherwin-Williams.
The Doner Company (Detroit?) Minute Maid fruit juice. What a great way to introduce a new spin on an old product. I don't know about you but when I think Minute Maid, I think of same-old same-old breakfast juice that has been around forever. But this ad totally changed my perspective of it and took on some of its competition as well. Most people choose caffeine over fruit in the morning, but why drink coffee or caffeine-ladened beverages when you can have all-natural energy fruit juice? The story line in the ad gives a funny and hyperbolic example of how just a little boost of energy in the morning can help you be more active - without the crash of caffeine. And it's funny, too.
The Richards Group
Stan, Stan, he's our man! No, really, he is.
Stan Richards founded The Richards Group in Dallas, Tx, in 1975 (there was a former business before then, but it got incorporated in '75). The company has annual billings of $1.25 billion. They are most famous for the Chick-Fil-A cows, the Motel 6 campaign with Tom Bodett, and the inconic Corona Ceer TV commercials set on tropical beaches.
Major clients include: Chick-Fil-A, Motel 6, Fruit of the Loom, Home Depot, Sub Zero/Wolf, Zales, and PODS.
The Richards Group (Dallas, Tx). It made me laugh. The headline is a clever way of explaining one of GameStop's services - they can help you when you get stuck. Actually, I didn't know that they offered gaming guidance until I saw this ad, and actually the concept is really cool. I like that they didn't blatantly say, "we offer help when you can't beat the Boss on level 5", according to my profs, they "wrapped it in a cheese ball".
Stan Richards founded The Richards Group in Dallas, Tx, in 1975 (there was a former business before then, but it got incorporated in '75). The company has annual billings of $1.25 billion. They are most famous for the Chick-Fil-A cows, the Motel 6 campaign with Tom Bodett, and the inconic Corona Ceer TV commercials set on tropical beaches.
Major clients include: Chick-Fil-A, Motel 6, Fruit of the Loom, Home Depot, Sub Zero/Wolf, Zales, and PODS.
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