Carmichael Lynch

Carmichael Lynch is masked in secrecy - well, at least on the web. They don't give much away about themselves on their website other than that they are devoted to creative advertising solutions. Founded in 1962 and headquartered in Minneapolis, Minnesota, CL is a pretty swell agency. Their clients include Coca-Cola, Harley-Davidson, IKEA, Porsche, Rapala, Subaru, and Gibson.

Carmichael Lynch (Minneapolis). I've posted an ad for Harley-Davidson before, but this one is different because I feel that it reaches a different audience. The others I have seen focus on the gruff, rough and tumble, nature of the Harley-Davidson driver. This one does something else, it focuses on the idea that not only can you build your own bike, but your own identity as a Harley-driver. Cool concept, cool visual, cool copy.