Y&R

Y&R (Young & Rubicam, not the Young and the Restless, sorry folks!) was founded in 1923 and has its headquarters in New York City, New York. Y&R is also the first on the list of WPP agencies which acquired the agency in 2000. Y&R's clientele include Unicef, Bacardi, Virgin, LG, Ajax, Colgate, and Landrover.



(Y&R Singapore) Not necessarily one of my favorites of their work, this is definitely one of the most interesting to me. It seems almost too easy of an idea, but then again, has anyone else done this before? What is even greater is that the process of building the installment is almost an advertisement itself, especially for locals who watched the entire process from start to finish. It reminds me alot of the FedEx Kinko's outdoor campaign done by BBDO New York as shown below:

They both take the "larger than life" approach. Actually, I think Y&R's Tonka outdoor campaign almost works better, because it's message is less literal than FedEx's "we sell bulk supplies" and more nostalgic, taking the audience back to the time when you could build the whole world in your sandbox.