Thursday, April 22, 2010

BBH

"When the world zigs, zag."

Headquartered in London, England, it was founded in 1982 as Bartle Bogle Hegarty (say that ten times fast). BBH has 7 offices worldwide. In 1997 Leo Burnett purchased a 49% stake in BBH and now that share is owned by Publicis.

Famous for? Levi's "Launderette", "Keep Walking" for Johnnie Walker, and "The Axe (Lynx) Effect" for Unilever.

Clients: Audi, Whitbread, Levi’s, Van den Bergh Foods, Swinton, Electrolux, BBC, The Mail on Sunday, Polaroid, Dockers, Time, Johnnie Walker, Nationwide (Europe)...


BBH (NYC). LEGO! Legos were basically part of my curriculum when I was home-schooled (yes, it's true, I was...). Sometimes commercials that go for the warm-fuzzies miss terrbily and it comes off corny. But this one doesn't, it is believable and adorable. What a great way to encourage family playtime! This ad also captures the versatility of Lego building blocks. You can follow the instructions or you can make whatever you can imagine. You can play with them as a kid or as an a adult. With Legos there are no rules, only opportunities.

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