Mother

London, England.

Once again, we have come across a rather secretive agency. I can't seem to find any relevant info about them.... however:

Clients: Stella Artois, COI 'Frank', Coca-Cola, Oasis, PG Tips (tea), Dell, Powerade, Orange, truTV, and more.



Mother (London). I love audience participation. And the audience loves it even more. That's why shows like "Who's Line is it Anyway" work out so well (aside from their hilarity). People like it when they get the chance to be a part of something. And when it comes to advertising, they are more likely to seek it out if they can interact with it and add their own personal flair to the campaign. This one for Dell kind of reminds me of the poster for ban deodorant, where the consumers were encouraged to send in what they want to "ban" and the top ones were compiled into a poster campaign. People like getting their voices out there. This one for Dell shows us just that. Not to mention that it is perfectly appropriate for the event it was coinciding with. That's the most important: audience participation that works with the campaign, not just for the sake of audience participation.