CP+B. HQ in Miami/Boulder. No, they didn't find a way to merge the two cities together into one creative metropolis. They chose to peacefully coexist, the pacifists.
CP+B was founded in by Chuck Porter and Alex Bogusky. Mr. Crispin is probably important, too.
Famous clients include the Truth Campaign (in collaboration with Arnold Worldwide), Burger King, Domino's, Old Navy (yes, they brought those awful modelquins into the world), GAP, Best Buy, MicroSoft, Coke Zero, and Brammo Enertia electric motorcycle.
CP+B (I'm guessing either Miami or Boulder...). I'm so sick and tired of pizza delivery restaurant commercials where the founder brags about how authentic and real and down-to-earth their pizza is (I know those three adjectives are redundant, but I feel like the commercials are too, so it is quite fitting). This commercial/case study takes a similar approach, but turns it on its head. Instead of coming out and talking about how Domino's pizza is better, the head of the company comes out and tells us that no one really likes it. The presentation gets you ready to change the channel and then catches you by surprise. He then explains that there is a point in time when you can no longer ignore the masses and must make a change. Ok, I'm with you, Mr. Domino. Then, they actually show you the effort they went through to make the change. Overall, it is a very compelling ad. Mind you, they shortened this to a 30/60 second spot, but the sentiment is the same. Domino's wasn't satisfied with selling crappy pizza and actually cared enough to change our opinions.
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