Thursday, April 22, 2010

The Richards Group

Stan, Stan, he's our man! No, really, he is.

Stan Richards founded The Richards Group in Dallas, Tx, in 1975 (there was a former business before then, but it got incorporated in '75). The company has annual billings of $1.25 billion. They are most famous for the Chick-Fil-A cows, the Motel 6 campaign with Tom Bodett, and the inconic Corona Ceer TV commercials set on tropical beaches.

Major clients include: Chick-Fil-A, Motel 6, Fruit of the Loom, Home Depot, Sub Zero/Wolf, Zales, and PODS.

The Richards Group (Dallas, Tx). It made me laugh. The headline is a clever way of explaining one of GameStop's services - they can help you when you get stuck. Actually, I didn't know that they offered gaming guidance until I saw this ad, and actually the concept is really cool. I like that they didn't blatantly say, "we offer help when you can't beat the Boss on level 5", according to my profs, they "wrapped it in a cheese ball".

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