Rethink

HQ: Vancouver. With offices in British Columbia and Toronto. Yay, Canada!

They currently employ 60 people... which sounds kind of small to me, but hey, if it works.

T'was founded in 1999, by Chris Staples, Ian Grais (definitely French-Canadian), and Tom Shepansky who all used to work at DDB Vancouver.

Clients: A&W, the British Columbia Automobile Association, Sobey's, Mr. Lube, and Science World at TELUS World of Science.

They are most famous for their work for PLAYLAND.

Rethink (Vancouver?). For Children of the Street Society's launch of Predator Watch. Copy: Attention predators: undercover officers are online. I think it's kind of ironic because we usually see ads that focus on warning children and their families of the threat of online predators, but in this campaign, the cops are warning the predators. Also, it shows cops pretending to be kids instead of the predators pretending to be kids (which they often do to lure in unsuspecting children). Once again, it is an example of turning a topic on its head and approaching it from a different angle. Not too mention that it's way creepy.