Where, you guessed it, they are the secret weapon.
Past Clients: Nissan, Infiniti, Jack in the Box, Carl's Jr., Taco Bell, Dyer's, Nike, Energizer, Coca-Cola, Alaska Airlines, American Express, Reebok, and ABC Networks.
They only have three clients at a time, so they can focus all of their energy on those clients only. I think that's pretty neat.
Secret Weapon Marketing (CA). This campaign goes right for the problem: people don't trust car-salesmen. It's a universal truth. So why not be honest about how awful they are and show why Honda sales-people are different? This series is cute, honest, and approachable. Making you truly feel like you can trust Hondas and the men and women who sell them. I'll have to admit, though, that I find them a bit too corny for my liking, but overall, cute concept and good message.
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