R/GA

Founded in 1977, R/GA is a global ad agency that is headquartered in NYC, with other offices in San Francisco and London. It is a part of the Interpublic holding company.

It noted for its great digital and visual production capabilities.

Work: Nike+, Droid, Noke viNe, Zain Retail Experience, Ad Council's That's Not Cool.


R/GA (NYC). This is one of the many videos made for their work for Ad Council to support an initiative to make teens and parents more aware of cyper-bullying and cyper sexual-assault ("sexting"). I think this whole concept is cool because they collaborated with actually teens to create the material on the site. By providing information for kids, by kids, they made an environment that is safe, inviting, and informative. The site offers tons of info about how to know if you are being attacked, who to talk to, and how to stop it. Empowering kids through material thought up by kids. Awesome.

www.thatsnotcool.com