Doner Company

The Doner Company. Sounds like the Donner Party, thankfully no cannibalism is involved.

Founded in 1937 by Wilfred Broderick Doner (If I ever have a son I'm seriously considering naming him Borderick, now), the Doner Company holds the glorious title of being the largest independent advertising agency in the world. Wow, it beat out Dentsu and W+K? Kudos.

HQ: Detroit, MI.

Clients: Mazda, Expedia, May Department Stores, Blockbuster, Timex, Arby's, Six Flags, ADT Security Services, Cox Communications - Digital Max, Slyvan Learning Center, Great Wolf Lodge, AAA, The UPS Store, HGTV, Detroit Zoo, Serta, Hotels.com, GE, Bush Brothers and Company, DuPont, and Sherwin-Williams.


The Doner Company (Detroit?) Minute Maid fruit juice. What a great way to introduce a new spin on an old product. I don't know about you but when I think Minute Maid, I think of same-old same-old breakfast juice that has been around forever. But this ad totally changed my perspective of it and took on some of its competition as well. Most people choose caffeine over fruit in the morning, but why drink coffee or caffeine-ladened beverages when you can have all-natural energy fruit juice? The story line in the ad gives a funny and hyperbolic example of how just a little boost of energy in the morning can help you be more active - without the crash of caffeine. And it's funny, too.