Fallon

Fallon Worldwide is headquartered in Minneapolis, Minnesota, and was founded in 1981 as Fallon McElligott Rice. It was named Ad Age's agency of the year in 1984. Apparently, Fallon has won more creative awards than any other agency in the world - kudos guys! Their clients include Rolling Stone, Time Magazine, MTV, BWM, Lee Jeans, PBS, United Airlines, and Amazon.com.

According to Wikipedia (not the best source, I know, but I found this tidbit interesting) Fallon was responsible for one of the largest ad campaign failures ever for their McDonald's Arch Deluxe campaign.

Fallon Worldwide. I laughed out loud when I read this ad for Equinox fitness. It speaks a brutally honest truth - the best way to be healthy and stay fit is to get out there and exercise. The tag line echoes the message: "It's not fitness. It's life." The brand personality is seamlessly portrayed in this simple ad: Equinox is for people who want to be healthy for life, not for their next beach outing. It isn't a matter of wanting to exercise, it is a matter of needing to exercise to live right.