Ground Zero

The agency was started in a 10'x14' room above a restaurant in Venice. One of their founders wrote the movie Old School and a children's book published by Random House. They are the first agency to get a TV commercial exhibited at the Metropolitan Museum of Art. And it is only 15 years old...

Clients: 2K Video Games, Bit-O-Luv Dog Treats, CA Department of Health, Ditech, ESPN, Mylife.com, Oberto Beef Jerky, Pinky Vodka, Parrot Technologies, and Mercury Insurance. Have done work in the past for the History Channel.

Ground Zero (Los Angeles). For ESPN. This is a direct mailer that was sent out the exact same day that Boston Red Sox traded a prominent players to LA. ESPN needed to capitalize on the trade and do it immediately. This is a great example of quick-thinking in an appropriate manner. The note presents a snarky jab at Boston, fitting the sentiments of the situation dead-on. It also is easily understood, the message is delivered almost instantly. Not to mention that it is move that would definitely get press and a whole bunch of word-of-mouth. Home run.