Saatchi & Saatchi

Headquarters: New York City, New York. In viewing their site, I came across the phrase "Lovemark" which they defined as "a product, service or entity that inspires loyalty beyond reason". It seems that this is their mantra and they have tried to stay true to it throughout all of their campaigns. Founded by brothers Maurice and Charles Saatchi in 1970, S&S has grown into a global advertising giant. Former employees include Sir Martin Sorrell and Tim Bell. In its glory days, S&S was known as the creative agency of London, boasting famous accounts such as Silk Cut cigarettes, British Airways, and work for the Conservative Party (Margaret Thatcher). The Saatchi brothers got ousted in 1995 (which sucks if you ask me) and the agency was later acquired by Publicis in 2000. S&S then went through some dark ages, receiving a lot of criticism for several campaigns including Dr. Martins and Wendy's. In 2007, S&S formed a new business alliance with Fallon.

Saatchi & Saatchi (Malaysia). This is for Amnesty Internationa's Annual Letter Writing Campaign that encourages people to write letters of protest to release political prisoners. This ad is cool because it shows how something as small as a pen can be used as a powerful weapon to affect political change. You probably can't tell, but the ink inside the pen is actually a bunch a prisoners. The prisoners are released as the ink is, symbolizing how writing one letter can help free political prisoners. I like how empowering this ad is. The bold colors really pack a punch. It reminds me of old World War II propaganda - bright colors, pure message, startling content. 

Can't tell you who did this one. But I feel that even though it's creators aren't on The List, it is still relevant.