Modernista!

Names that include punctuation are almost as cool as those who refuse it.

Headquarters: Boston, Massachusetts. With other offices in Detroit and Amsterdam. Modernista was founded in 2000 by Gary Koepke.

Current clients: Hearts On Fire, General Motors' Hummer, and Cadillac, Product Red, and Stop Handgun Violence. They have done work for the likes of Converse, MTV, Napster, Gap, and Anheuser-Busch.

Modernista! (Boston). Napster is a file-sharing program that basically allows you to download music from their online database for cheap. Cheaper than iTunes, cheap. Everyone shares their music with each other like a musical commune. This ad totally captures the purpose of Napster and portrays its edgy, anti-establishment personality. The headline line is fabulously simple, and pounds the message into your head: don't buy music, share it. Of course, the original company shut down due to copyright issues (who didn't see that coming?). Now, the service still exists but you have to pay a small monthly fee for access to the music database. All in all, the original message reigns on. Do your own thing, forget the rules, get the music you want now.